Стартап 50+ is an Internet guide aimed at supporting active individuals with rich life experience in their creative endeavors. The brand's goal is to empower people to pursue their passions and do what they love, ultimately leading to personal fulfillment and financial success. With a focus on providing valuable resources and information, Стартап 50+ offers various products and services, including news updates, business guidance, legal advice, financial tips, and energy management tips.

Additionally, the brand features a book by Lidia Kuznetsova, a contact directory, and an internet guide that aims to inspire, educate, and assist individuals in their entrepreneurial journeys. Whether it's starting a new venture, showcasing talents, or pursuing hobbies, Стартап 50+ is dedicated to helping individuals unleash their creativity and thrive in their chosen endeavors