StartupBoost is a brand that invests in knowledge, resources, and capital for entrepreneurs and startup companies in Kolding Municipality, who aim to create successful businesses. It is an ambitious strategic initiative led by local businesses and the Business Kolding Association to provide support and funding for promising startups in the region. StartupBoost collaborates with entrepreneurs and startup companies to develop and assist in the execution of action plans that unlock their business potential.

The investors in StartupBoost include prominent individuals and organizations such as Jørgen Schou Holding A/S, OT Bolig- & Erhvervsudlejning, DS Outsource, Arkil Holding, Aller Aqua, Carecon, Vetaphone, Mos Mosh, Park Styling, Sjølund A/S, Pierre Ejendomme, Middelfart Sparekasse, Bæklund Consult & Invest Aps, Dansk Gummi Industri, Tulip Invest ApS, Sparekassen Kronjylland, and the Business Kolding Association. StartupBoost offers investment and business development opportunities, as well as access to established companies' resources, including production and know-how. Additionally, they provide a development program tailored to the needs of the most promising entrepreneurs and startups.

The program supports them until they reach the proof of business stage, which is when the established capital market can take over and further contribute to the growth of their business idea