# Second Nature

- **Website:** <https://staysecondnature.com>
- **Primary alias:** `staysecondnature.com`

## Description

Second Nature Hometels is a UK hospitality brand, formerly known as room2, offering flexible stays designed to feel more like living at home than following a traditional hotel routine. Its hometels combine hotel comforts with private living spaces where guests can relax, cook, work and rest. Rooms are suited to short visits and longer stays, with kitchens designed for everyday use. A 24-hour stay, from 2pm to 2pm, gives guests added flexibility around arrival and departure. Second Nature currently lists locations in Chiswick, London, Belfast and Southampton, with York marked as coming soon. The brand’s approach centres on thoughtful hospitality and care for guests, places and the planet. It develops its own properties to manage efficiency and account for carbon emissions, reporting that its hometels use 89% less carbon per night than the average UK hotel. Its lower-impact practices include responsible management of materials, energy and waste, as well as repurposing materials into furnishings and practical essentials. Guests can also join the free Hometel Club for member offers and updates.

## Industries

- ✈️ Travel and Tourism
- ✈️ Accommodation and Hotels _(under Travel and Tourism)_

## Links

- [facebook](https://facebook.com/staysecondnature)
- [instagram](https://instagram.com/staysecondnature_)
- [linkedin](https://linkedin.com/company/secondnaturehometel)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idcrgerkdR/w/820/h/57/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793247379734)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idcrgerkdR/w/800/h/800/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793247379915)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Wild Willow | #b0c379 | accent |
| Mallard | #1b3417 | dark |
| Pampas | #f6f4f0 | light |

## Fonts

- Special Gothic — asset _(custom)_
- Special Gothic — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idcrgerkdR/w/4772/h/868/idwkaJTG1s.jpeg?c=1bxid64Mup7aczewSAYMX&t=1783518484089)

---

_Source: <https://brandfetch.com/staysecondnature.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._