# Stella (Previously Alpha Finance Lab)

- **Website:** <https://stellaxyz.io>
- **Primary alias:** `stellaxyz.io`
- **Other aliases:** `ALPHA`
- **Verified:** yes
- **Founded:** 2020
- **Employees:** 11+
- **Location:** Bangkok, Bangkok, Thailand
- **Company kind:** PRIVATELY HELD

## Description

Stella is a brand that offers a unique platform for accessing leveraged strategies with 0% cost to borrow, allowing users to earn a passive APY. Leveragoors can explore curated leveraged strategies on trending assets, while lenders can lend and receive real yields shared from leveragoors. The platform aligns the incentives of borrowers and lenders, with no borrowing interest and no negative leveraged APY. Stella operates on a "No Gain, No Pay" model with a Pay-As-You-Earn (PAYE) system, offering high-yield leveraged strategies. The brand also provides audits by Peckshield and ensures trust and security for investors. With backing from Binance Labs, DeFiance Capital, Delphi Ventures, Multicoin Capital, SCB10X, and Spartan, Stella is a trusted and reliable platform for leveraging strategies and earning shared yields. With a clear focus on security, high yields, and an innovative approach to borrowing and lending, Stella is a leading brand in the leveraged strategies and lending space.

## Industries

- 🖥 Programming and Developer Software _(under Computers Electronics and Technology)_
- 🖥 Computers Electronics and Technology

## Links

- [github](https://github.com/stellaxyz)
- [linkedin](https://linkedin.com/company/stellaxyz)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idHTZQr5-5/w/820/h/258/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1767070166161)
- crypto-logo-alpha-png — PNG — [download](https://cdn.brandfetch.io/idHTZQr5-5/w/200/h/200/theme/dark/idZn-HGP3d.png?c=1bxid64Mup7aczewSAYMX&t=1768404404190)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Apricot | #ec9066 | accent |
| Cod Gray | #0c0b0a | dark |
| Ash | #ccc7bc | light |

## Fonts

- Poppins — asset _(google)_

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_Source: <https://brandfetch.com/stellaxyz.io>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._