# StraightLine

- **Website:** <https://straightline.com>
- **Primary alias:** `straightline.com`
- **Founded:** 2002
- **Employees:** 11+
- **Location:** Troy, Michigan, United States
- **Company kind:** PRIVATELY HELD

## Description

StraightLine Group is a registered investment adviser based in Troy, Michigan, serving individuals, families, and employers with retirement and investment services. For more than 20 years, the firm has supported clients with 401(k), 403(b), and 457 plans, as well as managed accounts. Its approach is built around a three-pillar process: educate, plan, and invest. StraightLine emphasizes helping clients understand their financial choices, define goals, and develop a plan before investing and managing financial resources using institutional research and investment knowledge.

The firm offers services for individuals and families and for employers, alongside educational resources such as blogs, videos, newsletters, and market updates. Clients can access online tools and portals, including MoneyGuidePro, and use document-upload services. StraightLine also provides news and event updates, with both digital and in-person events. Its stated aim is to help clients navigate their financial journeys and pursue financial freedom on their own terms. Investment involves risk, including possible loss of principal; the firm notes that its information is educational and not individualized investment, legal, or tax advice.

## Industries

- 💰 Investing _(under Finance)_
- 💰 Finance

## Links

- [facebook](https://facebook.com/StraightLine.Educate.Plan.Invest)
- [instagram](https://instagram.com/straightlinefinancial)
- [linkedin](https://linkedin.com/company/straightline)
- [youtube](https://youtube.com/c/StraightLineStraightTalk)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idbB2jZuEt/w/345/h/119/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790520646554)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idbB2jZuEt/w/356/h/356/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790520646615)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Denim | #1b75bc | dark |
| Apricot Peach | #f9baba | light |
| Sushi | #84a53d | accent |

## Fonts

- proxima — asset _(custom)_
- Roboto Slab — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idbB2jZuEt/w/400/h/100/id1nj_ce_U.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790520646681)

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_Source: <https://brandfetch.com/straightline.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._