StrideUp is a brand that aims to empower a new generation of homeowners by offering flexible and ethical home finance solutions. In 2017, the founders recognized the increasing number of people who were being locked out of home ownership and decided to take action. StrideUp provides home purchase plans, which are designed to cater to buyers from diverse backgrounds.

They focus on two core areas: offering ethical and Shariah-compliant finance options and providing increased finance amounts to help buyers purchase bigger, better, or earlier than with a traditional mortgage. The London-based team consists of professionals with backgrounds in mortgage, finance, and technology. StrideUp is authorized by the FCA to provide regulated home finance.

The brand is backed by ARA Venn, as well as leading European tech venture capital and angel investors. StrideUp is committed to creating a fairer housing market that is inclusive and meets the needs of all homebuyers