Subaru Corporation is dedicated to delivering happiness by providing enjoyable and sustainable products and services. With a focus on "Enjoyment and Peace of Mind," Subaru aims to create a society where everyone can find happiness. The brand's unique business model seeks to enhance relationships with customers while working towards the goal of zero fatal traffic accidents by 2030.

Subaru's automotive and aerospace business units showcase the brand's commitment to innovation and quality. Through a history of value creation and a digital transformation strategy, Subaru continues to set industry standards. The brand's emphasis on sustainability and CSR initiatives underscores its dedication to environmental conservation and social responsibility.

Explore Subaru's distinct strengths and contribution to a people-oriented car culture. With a worldwide network and a vision for a better future, Subaru stands as a beacon of progress and innovation