# Tarjeta SUBE

- **Website:** <https://sube.gob.ar>
- **Primary alias:** `sube.gob.ar`

## Description

Tarjeta SUBE is a prominent brand in Argentina dedicated to enhancing public transportation access through innovative technology. It provides a comprehensive solution for commuters, offering a smart card system that simplifies payment processes across various modes of transit in the Buenos Aires metropolitan area (AMBA). Users can easily register, purchase, and recharge their SUBE cards online, ensuring seamless travel. The brand also features a range of services including the Tarifa Social Federal, which offers substantial discounts of up to 55% on fares for eligible users. The SUBE network integrates multiple transport options, allowing travelers to enjoy financial savings while navigating the city efficiently. Furthermore, SUBE is committed to modernizing the commuting experience by enabling functionalities such as mobile app integration for digital payments and displaying nearby loading points. With dedicated customer support, SUBE actively addresses issues related to lost or damaged cards, ensuring a reliable transportation experience for all users.

## Industries

- ✈️ Travel and Tourism
- ✈️ Ground Transportation _(under Travel and Tourism)_

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idMwSnhK28/w/820/h/516/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1703701685145)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Royal Blue | #1a73e8 | accent |
| Shark | #202124 | dark |
| White | #ffffff | light |

## Fonts

- Roboto-Regular — asset _(custom)_

## Imagery

- banner _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idMwSnhK28/w/851/h/315/idzRtN6dVj.png?c=1bxid64Mup7aczewSAYMX&t=1660332536977)

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_Source: <https://brandfetch.com/sube.gob.ar>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._