# SubMerch

- **Website:** <https://submerch.com>
- **Primary alias:** `submerch.com`

## Description

SubMerch is a submarine-themed retail brand offering challenge coins, apparel, and collectibles inspired by U.S. Navy submarine service. Its story traces back to Joseph A. Minton, who began his submarine service aboard USS Grenadier (SS-210) in 1941. The company presents this heritage as a foundation for products shaped by the traditions, insignia, and culture of submariners, with designs intended to honor service and preserve naval history.

The collection includes submarine challenge coins, clothing and Navy apparel, cuff links, stickers and decals, signs, and other themed items. Featured apparel includes T-shirts, polo shirts, hoodies, beanies, and baseball caps, with designs such as Torpedoman, Nuclear “Nuke,” and Zombie Dolphins. Stickers depict submarine ratings, units, boats, and related imagery, while additional merchandise includes drinkware and patches. Challenge coins feature subjects such as submarine ratings and naval events, with detailed designs and custom finishes highlighted by the brand. SubMerch also provides online shopping, shipping information, and a returns and refunds policy.

## Industries

- 🛍 E-commerce and Shopping
- 🎸 Hobbies and Leisure
- 🎸 Antiques and Collectibles _(under Hobbies and Leisure)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id88X-fnM5/w/240/h/77/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790520141557)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Azure Radiance | #0090ff | accent |
| Forest Green | #258922 | dark |
| Flamingo | #f15a28 | light |

## Fonts

- var(--font-heading-family) — asset _(custom)_
- var(--font-body-family) — asset _(custom)_

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_Source: <https://brandfetch.com/submerch.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._