# Subtotal

- **Website:** <https://subtotal.com>
- **Primary alias:** `subtotal.com`

## Description

Subtotal is an innovative platform designed to simplify the process of linking merchant accounts for customers, enabling seamless sharing of retail purchase data. By connecting their retailer loyalty accounts, users can earn rewards while enjoying a simplified shopping experience. Subtotal offers a suite of services, including a robust API that provides access to full-basket purchase data, real-time notifications through webhooks, and powerful analytics through an intuitive dashboard. 

The platform allows businesses to customize their interfaces to align with their brand aesthetics, making it easy to connect with top merchants and leverage reliable retail connections. Subtotal caters to various use cases, such as enhancing loyalty programs, automating budgeting and expense reporting, and providing tailored digital shopping experiences based on customer purchase history. By utilizing Subtotal's comprehensive development tools—including APIs and SDKs—businesses can accelerate their growth and create unique commerce solutions. With a commitment to innovation, Subtotal empowers businesses to redefine the future of commerce and drive meaningful consumer engagement.

## Industries

- 🛍 E-commerce and Shopping
- 🛍 Coupons and Rebates _(under E-commerce and Shopping)_
- 🖥 Computers Electronics and Technology

## Links

- [github](https://github.com/subtotal)
- [twitter](https://twitter.com/subtotal)
- [linkedin](https://linkedin.com/company/SubtotalInc)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idRv9lxKRA/w/820/h/596/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1783806707563)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idRv9lxKRA/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1783806707660)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Heliotrope | #db41ff | accent |
| Mardi Gras | #21002a | dark |
| Silver | #c8c8c8 | light |

## Fonts

- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idRv9lxKRA/w/1500/h/500/idRRbqq5KU.jpeg?c=1bxid64Mup7aczewSAYMX&t=1783806707853)

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_Source: <https://brandfetch.com/subtotal.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._