# Star Union Dai-ichi Life Insurance

- **Website:** <https://sudlife.in>
- **Primary alias:** `sudlife.in`

## Description

SUD Life is an India-based life insurance company offering financial protection and planning solutions for individuals and families. Backed by Bank of India, Union Bank of India and Dai-ichi Life of Japan, the company serves customers across India through an extensive distribution network and online services. Its product range includes term insurance, child plans, pension and retirement policies, and unit-linked insurance plans (ULIPs), supporting needs such as family protection, education funding, wealth creation and long-term savings. Customers can get quotes, purchase plans online, pay premiums and resume applications through the website. SUD Life also provides financial calculators to help estimate funds for goals including retirement, children’s education and family cover. For policyholders and beneficiaries, the company offers customer service, claim registration and guidance on required documentation, with support available through its helpdesk, branches, email and toll-free number. Its “You Matter” app is presented as a companion for managing mental, physical and financial well-being. The company also recruits insurance professionals and promotes career development opportunities.

## Industries

- 💰 Finance
- 💰 Insurance _(under Finance)_

## Links

- [instagram](https://instagram.com/sudlifeinsurance)
- [linkedin](https://linkedin.com/company/star-union-dai-chi-life-insurance)
- [twitter](https://twitter.com/SUDLifeIN)
- [facebook](https://facebook.com/sudlifeinsurance)
- [youtube](https://youtube.com/c/StarUnionDaiichiLifeInsurance)

## Logos & icons

- logo _(primary)_ — SVG, PNG — [download](https://cdn.brandfetch.io/id076H0OcK/theme/dark/logo.svg?c=1bxid64Mup7aczewSAYMX&t=1791888039664)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id076H0OcK/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791888039774)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mariner | #2474b9 | dark |
| Salomie | #ffde8b | light |
| Jaffa | #f28b31 | accent |

## Fonts

- Arial — asset _(custom)_
- Mulish — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id076H0OcK/w/1500/h/500/id169M-qxg.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791888040015)

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_Source: <https://brandfetch.com/sudlife.in>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._