# SUGARFISH

- **Website:** <https://sugarfishsushi.com>
- **Primary alias:** `sugarfishsushi.com`
- **Founded:** 2008
- **Employees:** 501+
- **Location:** Los Angeles, California, United States
- **Company kind:** PRIVATELY HELD

## Description

SUGARFISH is a full-service sushi restaurant from Sushi Nozawa Group, founded on Chef Nozawa’s 50 years of experience and training with master chefs in Tokyo. Its food and distinctive omakase-style service reflect a traditional approach to sushi, with a focus on high-quality ingredients, simplicity, and an easy, welcoming dining experience. The restaurant invites guests to follow Chef Nozawa’s guiding phrase, “Don’t Think. Just Eat.” Its menu avoids California rolls, spicy tuna rolls, and teriyaki in favor of a pure, straightforward sushi experience. SUGARFISH operates locations across Los Angeles and Orange County, San Diego, and New York, and offers online ordering for takeout, along with gift cards and a condiments guide. It is part of a restaurant group that also includes KazuNori: The Original Hand Roll Bar, specializing in hand rolls, and Nozawa Bar, a fine-dining, omakase-only sushi bar. Together, the group’s concepts offer distinct ways to enjoy sushi while sharing a commitment to quality and focused menus.

## Industries

- 🍔 Restaurants and Delivery _(under Food and Drink)_
- 🍔 Food and Drink

## Links

- [facebook](https://facebook.com/sugarfishsushi)
- [instagram](https://instagram.com/sugarfishbynozawa)
- [twitter](https://twitter.com/sugarfish)
- [linkedin](https://linkedin.com/company/sugarfish-by-sushi-nozawa)

## Logos & icons

- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idh1XkGwTf/w/400/h/400/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1790642456826)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idh1XkGwTf/w/1701/h/349/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790642456707)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Flamingo | #f7682c | accent |
| Regal Blue | #004471 | dark |
| Cadet Blue | #a9b8c3 | light |

## Fonts

- Open Sans — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idh1XkGwTf/w/1500/h/500/idjSqG9VbI.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790642456972)

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_Source: <https://brandfetch.com/sugarfishsushi.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._