Sugarwise is an internationally trusted certification authority for sugar-related claims. With over 500 products certified, Sugarwise ensures that products meet low sugar and sweetener standards based on World Health Organization guidelines. The distinctive SUGARWISE mark guarantees that claims have been independently verified, making it easier for consumers to make informed choices.

To carry the mark, products must be low in free sugars, with no more than 5g per 100g for food or 2. 5g per 100ml for beverages. The certification is available in numerous countries across Europe, Australia, Canada, the US, China, and the Middle East.

As a registered charity, Sugarwise not only provides certification but also advocates, educates, and campaigns for options low in free sugars. Manufacturers, retailers, and food services benefit by appealing to the ever-growing number of sugar-conscious consumers. Research shows that 70% of European consumers believe front-of-pack certified claims influence their purchasing behavior.

By choosing Sugarwise certified products, consumers can effortlessly prioritize health without compromising taste