Sunflower Group is an experiential agency that specializes in creating memorable moments and empowering participation. With a mission to extend beyond brand touchpoints, Sunflower Group offers a range of solutions that fuel curiosity and incite wonder. Their portfolio includes impressive case studies with renowned brands.

For NIVEA Men’s partnership with Real Madrid, Sunflower Group designed an immersive barbershop experience where fans could try products and show team spirit. Another success story involves E. & J.

GALLO WINERY DARK HORSE, where specialized training on four complex wines led to an impressive purchase-to-conversion rate. Sunflower Group also excels in creating unique sampling programs. In just two months, they introduced Skinny Cow's new line of iced coffee drinks through a customized sampling program that stayed true to their creative positioning.

Additionally, they immersed Netflix within the Día de los Muertos celebration, honoring popular deceased Netflix characters through authentic altars and recorded séances. With experiential agency services, sampling programs, and a focus on multicultural audiences, Sunflower Group offers proven ways to grow brands and reach consumers. Their team is a combination of award-winning experts and talented staff from Brand Connections, The Sunflower Group, and Eventus, ensuring authentic one-to-one engagements that speak to the unique nuances of diverse audiences