# suning.cn

- **Website:** <https://suning.cn>
- **Primary alias:** `suning.cn`
- **Other aliases:** `CNE000001KF2`, `002024.SZ`

## Description

Suning (Suning.com) is a major Chinese retail brand that brings together online and offline shopping through an O2O business model. Its retail offering spans home appliances, consumer electronics and 3C products, baby and maternity goods, general merchandise, supermarket products, and clothing. By connecting digital channels with physical retail, Suning serves customers across a broad range of everyday shopping needs.

The wider Suning ecosystem includes Suning Logistics, Suning Yuntai, Suning Retail Cloud, and Suning’s procurement platform, Suning Bidding Network. The company also highlights initiatives in industrial product procurement and new retail formats, including Suning NEXT, described as a future-oriented retail space. Its corporate website provides information about the group, company news, investor relations, governance, social responsibility, and careers. Suning presents itself as a retail leader focused on developing its business through online and offline capabilities, while its services and affiliated platforms support commerce, logistics, and retail operations.

## Industries

- 🛍 E-commerce and Shopping
- 🖥 Computers Electronics and Technology
- 🖥 Consumer Electronics _(under Computers Electronics and Technology)_
- 🍔 Food and Drink
- 🍔 Groceries _(under Food and Drink)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idbOWoyutL/w/380/h/180/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790764102795)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Web Orange | #ffaa00 | accent |
| Korma | #88310e | dark |
| Cornflower | #97d3ed | light |

## Fonts

- 微软雅黑 — asset _(custom)_

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_Source: <https://brandfetch.com/suning.cn>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._