# Superior Pet Food - **Website:** - **Primary alias:** `superiorpetfood.co.nz` - **Founded:** 2007 - **Employees:** 11+ - **Location:** Paeroa, Waikato, New Zealand - **Company kind:** PRIVATELY HELD ## Description Superior Pet Food Co | Paeroa is a renowned brand with a rich history in the dog food market in New Zealand. With roots dating back to the 1970s, we are proud to produce high-quality dog rolls and treats that are made in New Zealand. Our journey began when three rural Wairarapa lads, David Topp, Rusty Thomas, and Graham Nathan, formulated the first dog roll called Topp's Chunky. Over the years, our business has grown and expanded, offering a variety of flavors in dog rolls. Our range also includes the popular Possyum dog roll and the hypoallergenic Field & Forest Dog Roll. In addition to dog rolls, we produce beef chews, liver treats, waffle bites, and Possyum sticks. To ensure excellent quality, our drying process is carefully managed. We are passionate about what we do and continue to innovate and expand our range. As Superior Pet Food Co, we remain committed to providing great quality dog foods made in New Zealand, with a focus on customer satisfaction. Visit our website or contact us for more information or to find your nearest stockist. ## Industries - 🍔 Food and Drink _(under Food and Drink)_ - 🍔 Food and Drink ## Links - [facebook](https://facebook.com/471324403014074) - [instagram](https://instagram.com/superiorchunky) - [linkedin](https://linkedin.com/company/superior-pet-food-co-ltd) ## Logos & icons - logo _(primary)_ — SVG, PNG — [download](https://cdn.brandfetch.io/idKZrGk7wm/theme/dark/logo.svg?c=1bxid64Mup7aczewSAYMX&t=1784438765829) - icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idKZrGk7wm/w/789/h/789/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1784438766009) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Sushi | #88a43b | accent | | Killarney | #2b542c | dark | | Pomegranate | #ef3e33 | light | ## Fonts - Ek Mukta — asset _(custom)_ - Ek Mukta — asset _(custom)_ --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._