SUPIA, which stands for Stand Up Paddle Industry Association, is the leading trade organization for all stand up paddle businesses. Whether you're a manufacturer, retailer, service provider, media representative, or distributor, SUPIA is the place to be. With a vision of being stewards of the paddleboard industry and community, SUPIA aims to foster healthy and sustainable growth for generations to come.

Their mission is to unite and strengthen the industry through open communication, networking, legal services, safety regulations, and education of best practices. They believe in creating a safe, vibrant, and sustainable industry that benefits all stakeholders. Key areas of focus for SUPIA include networking, education, and being a unified voice for the stand up paddle industry.

They have core initiatives and member value creation programs such as funding, trade shows, networking and trade education, community development, and legal and safety services. Established in 2010, SUPIA was formed by a dedicated group of stand up paddlers passionate about the sport. Since then, they have grown exponentially, playing a vital role in advancing stand up paddling as a popular and respected activity.

Join SUPIA today and contribute to the thriving SUP community