# Supreme Nudge

- **Website:** <https://supremenudge.nl>
- **Primary alias:** `supremenudge.nl`

## Description

Supreme Nudge is an innovative research initiative dedicated to reducing cardiometabolic risk through sustainable behavior change strategies. Funded by the Dutch Heart Foundation and ZonMw, this five-year project focuses on transforming the supermarket environment by implementing nudging techniques and dynamic pricing interventions. Supreme Nudge not only advocates for healthier food choices but also promotes regular physical activity through personalized insights delivered via a mobile app. 

Utilizing advanced artificial intelligence, the project combines real-time feedback with context-specific lifestyle advice, ensuring users receive tailored support in their health journey. Spearheaded by Amsterdam UMC - VU, Supreme Nudge collaborates with esteemed partners such as VU University, University of Amsterdam, and supermarket chain Coop. By blending behavioral science with practical applications, Supreme Nudge aims to foster lasting improvements in public health and well-being, ultimately creating a supportive environment for making healthier choices. Through its cutting-edge research, Supreme Nudge paves the way for a healthier future.

## Industries

- ⛑ Health
- ⛑ Nutrition Diets and Fitness _(under Health)_
- ⛑ Public Health and Safety _(under Health)_

## Links

- [twitter](https://twitter.com/SupremeNudge)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idKQvWGN9o/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1723521195858)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Crimson | #ee1c25 | accent |
| Heavy Metal | #2c312a | dark |
| White | #ffffff | light |

## Fonts

- Roboto Condensed — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idKQvWGN9o/w/1500/h/500/idawyaQMZs.jpeg?c=1bxid64Mup7aczewSAYMX&t=1723521195760)

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_Source: <https://brandfetch.com/supremenudge.nl>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._