# Survival Primer

- **Website:** <https://survivalprimer.com>
- **Primary alias:** `survivalprimer.com`

## Description

Survival Primer is an American company founded by a former covert operative, members of the United States Armed Forces, urban survivalists, and gear enthusiasts. It provides practical information for readers interested in street tradecraft, rural and urban survival, preparedness, and outdoor activities. Its content includes guides, training resources, product reviews, and recommendations covering survival gear, kits, clothing, water, fire, and emergency strategies. Readers can explore topics such as everyday carry, first-aid kits, escape and evasion, shelter, food storage, distress signals, and survival skills, as well as advice for hiking, trekking, backpacking, and camping. The site also features articles on sustainable living, homesteading, green practices, and reducing household waste, extending its focus beyond emergency readiness. Survival Primer does not sell goods or services directly. Some links to products may be affiliate links, which can earn the company a commission on qualifying purchases without adding to the buyer’s cost. Its website serves as an informational resource for people seeking preparedness guidance and equipment insights.

## Industries

- 🎸 Hobbies and Leisure
- 🎸 Camping Scouting and Outdoors _(under Hobbies and Leisure)_
- 📰 News and Media

## Links

- [facebook](https://facebook.com/theurbansurvivalkit)
- [pinterest](https://pinterest.com/@theurbansurvivalkit)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idTVVmkXwb/w/200/h/68/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791456015552)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idTVVmkXwb/w/600/h/600/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791456015826)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Sherpa Blue | #004a59 | accent |
| Black | #000000 | dark |
| Malibu | #8ed1fc | light |

## Fonts

- serif — asset _(custom)_
- serif — asset _(custom)_

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_Source: <https://brandfetch.com/survivalprimer.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._