# SUSAN BIJL

- **Website:** <https://susanbijl.nl>
- **Primary alias:** `susanbijl.nl`

## Description

Susan Bijl, based in Rotterdam, is a brand that started in the year 2000 with a mission to create a bag that would replace the single-use plastic bag and minimize waste. The first design, The New Shopping Bag, was inspired by the classic shape of a plastic bag but made more functional with deeper side creases for added volume. Susan Bijl discovered the benefits of ripstop nylon, a strong yet lightweight material that comes in various colors. She added her iconic 'Flash', a diagonal stripe, to add a contrasting color to her designs. Over the years, the collection expanded to include The New Pouch, The New Backpack, The New Bum Bag, and The New Raincoat, all made with a love for minimalistic and functional design. Susan Bijl believes in quality over quantity and collaborates with artists and institutions to continually inspire creativity. With worldwide popularity, Susan Bijl offers over 600 variations of The New Shopping Bag, spreading color and reducing waste globally.

## Industries

- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏝 Lifestyle
- 🛍 E-commerce and Shopping
- 🖥 Computers Electronics and Technology
- 🪴 Furniture _(under Home and Garden)_

## Links

- [facebook](https://facebook.com/susanbijl)
- [pinterest](https://pinterest.com/@susanbijl)
- [instagram](https://instagram.com/susanbijl)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/iduciMs-88/w/820/h/112/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1788249048293)
- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/iduciMs-88/w/834/h/834/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1788249048452)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| De York | #81c391 | accent |
| Rose of Sharon | #af5f01 | dark |
| Wild Strawberry | #fe3caa | light |

## Fonts

- var(--font-heading-family) — asset _(custom)_
- var(--font-body-family) — asset _(custom)_

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_Source: <https://brandfetch.com/susanbijl.nl>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._