@sushiexpress.com.tw
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爭鮮(Zheng Zhen) is a renowned restaurant chain in Taiwan, Province of China that specializes in conveyor belt sushi. Established in 1991, it has since become a popular destination for sushi lovers, both locals and tourists alike. The company's headquarters are situated in Taipei, Taiwan.
The main offering of 爭鮮 is its conveyor belt sushi, a concept that allows customers to pick and choose from a wide variety of fresh sushi dishes as they circulate on a conveyor belt. Alongside the traditional sushi options, the restaurant also offers other Japanese cuisine such as tempura, sashimi, and ramen. Additionally, customers can order specific dishes through a touchscreen system for a customized experience.
While 爭鮮 primarily operates in Taiwan, it also has a significant international presence. In 2010, the company opened its first overseas branch in Hong Kong, followed by expansions in China, Malaysia, Singapore, and Thailand. The approachable pricing, consistent quality, and innovative dining experience have contributed to its success internationally.
爭鮮 has formed notable partnerships and joint ventures to enhance its global reach. In 2016, the company partnered with a Malaysian investment holding company, Atlas Food & Beverage Group, to establish a joint venture and expand its presence in Malaysia. This collaboration accelerated the growth of the brand in the Southeast Asian market.
With its strong brand recognition and commitment to quality, 爭鮮 has established a significant market position both domestically and internationally. It has consistently ranked among the top choices for conveyor belt sushi in Taiwan and has received numerous awards for its culinary excellence. Though there might not be any major changes in its strategic direction or product lineup recently, 爭鮮 has continued to enhance its dining experience by incorporating new technologies and introducing seasonal menus.
These efforts have helped the company remain competitive in the ever-changing food industry. As of the latest information available, 爭鮮 continues to be a thriving brand with its establishment expanding both within Taiwan and internationally. It maintains its commitment to providing customers with a delightful sushi experience at affordable prices while exploring further growth opportunities in the global market
Brand industry
Food and Drink
Restaurants and Delivery
Brand size
5001-10,000 employees
Company type
Privately Held
Year founded
1996
@sushiexpress.com.tw
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Logo
PNG
Logo
PNG
Icon
JPEG
Icon
JPEG
Description
爭鮮(Zheng Zhen) is a renowned restaurant chain in Taiwan, Province of China that specializes in conveyor belt sushi. Established in 1991, it has since become a popular destination for sushi lovers, both locals and tourists alike. The company's headquarters are situated in Taipei, Taiwan.
The main offering of 爭鮮 is its conveyor belt sushi, a concept that allows customers to pick and choose from a wide variety of fresh sushi dishes as they circulate on a conveyor belt. Alongside the traditional sushi options, the restaurant also offers other Japanese cuisine such as tempura, sashimi, and ramen. Additionally, customers can order specific dishes through a touchscreen system for a customized experience.
While 爭鮮 primarily operates in Taiwan, it also has a significant international presence. In 2010, the company opened its first overseas branch in Hong Kong, followed by expansions in China, Malaysia, Singapore, and Thailand. The approachable pricing, consistent quality, and innovative dining experience have contributed to its success internationally.
爭鮮 has formed notable partnerships and joint ventures to enhance its global reach. In 2016, the company partnered with a Malaysian investment holding company, Atlas Food & Beverage Group, to establish a joint venture and expand its presence in Malaysia. This collaboration accelerated the growth of the brand in the Southeast Asian market.
With its strong brand recognition and commitment to quality, 爭鮮 has established a significant market position both domestically and internationally. It has consistently ranked among the top choices for conveyor belt sushi in Taiwan and has received numerous awards for its culinary excellence. Though there might not be any major changes in its strategic direction or product lineup recently, 爭鮮 has continued to enhance its dining experience by incorporating new technologies and introducing seasonal menus.
These efforts have helped the company remain competitive in the ever-changing food industry. As of the latest information available, 爭鮮 continues to be a thriving brand with its establishment expanding both within Taiwan and internationally. It maintains its commitment to providing customers with a delightful sushi experience at affordable prices while exploring further growth opportunities in the global market
Brand industry
Food and Drink
Restaurants and Delivery
Brand size
5001-10,000 employees
Company type
Privately Held
Year founded
1996