# Scottish Violence Reduction Unit

- **Website:** <https://svru.co.uk>
- **Primary alias:** `svru.co.uk`
- **Founded:** 2005
- **Employees:** 11+
- **Location:** Glasgow, Scotland, United Kingdom
- **Company kind:** PUBLIC COMPANY

## Description

The Scottish Violence Reduction Unit (SVRU) is a brand that operates as part of Police Scotland, with direct funding from the Scottish Government. With an annual budget of around £1 million, the SVRU is dedicated to identifying innovative and evidence-based solutions to violence. Comprised of a diverse team of police officers, civilian police staff, and experts by experience, the SVRU collaborates closely with various sectors including health, education, social work, and housing. Taking a public health approach to violence reduction, the SVRU utilizes data analysis to understand the causes of violence and evaluates effective programs. Their work focuses on three levels of intervention: primary, secondary, and tertiary. By addressing the conditions that allow violence to develop, providing early intervention, and responding to violence effectively, the SVRU aims to prevent violence and rehabilitate affected individuals and communities. Their approach has led to a significant reduction in homicides in Scotland, particularly in Glasgow. By prioritizing prevention, the SVRU strives to create a safer and healthier society.

## Industries

- ⛑ Public Health and Safety _(under Health)_
- ⛑ Health

## Links

- [youtube](https://youtube.com/channel/UC6j_QDSRxGvn7zMYMeAWQkw)
- [twitter](https://twitter.com/vruscotland)
- [facebook](https://facebook.com/actiononviolence)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idKeS3c_AZ/w/601/h/271/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1779827057988)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idKeS3c_AZ/w/353/h/353/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1779827058135)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Rose | #fc0467 | accent |
| Teal Blue | #053d5e | dark |
| Malibu | #8ed1fc | light |

## Fonts

- -apple-system — asset _(system)_
- Roboto — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idKeS3c_AZ/w/1500/h/500/idYmRNsHOU.jpeg?c=1bxid64Mup7aczewSAYMX&t=1779827058345)

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_Source: <https://brandfetch.com/svru.co.uk>_
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