# Swan

- **Website:** <https://swan.io>
- **Primary alias:** `swan.io`
- **Claimed:** yes
- **Founded:** 2019
- **Employees:** 51+
- **Location:** Paris, le-de-France, France
- **Company kind:** PRIVATELY HELD

## Description

Swan is a groundbreaking brand that enables European companies to seamlessly integrate banking services into their own products. With Swan's simple APIs, businesses can quickly and easily incorporate essential banking features such as accounts, cards, and payments. As a licensed financial institution regulated by the ACPR, Swan is a trusted partner for embedding finance into digital products. What sets Swan apart from other embedded banking companies is its developer-centric approach. Their self-service platform offers a seamless implementation experience, allowing companies to go to market in weeks rather than months, at a fraction of the cost of other providers. Swan also fully owns the payment and fraud risk, relieving partners of the burden of regulation and compliance. With Swan, businesses can elevate their user experience by effortlessly integrating banking services where they are needed, all while maintaining their own branding and colors. Swan's goal is to make innovation around money movement in apps accessible to all tech companies, driving the future of financial services.

## Industries

- 💰 Banking Credit and Lending _(under Finance)_
- 💰 Finance

## Links

- [linkedin](https://linkedin.com/company/swan-baas)
- [twitter](https://twitter.com/swanapi)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id1qaDmot3/w/820/h/186/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1707526044452)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id1qaDmot3/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1707526044520)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Woodsmoke | #141a1a | dark |
| Athens Gray | #f5f5f7 | light |
| Studio | #6241b6 | accent |

## Fonts

- Inter — asset _(google)_
- Neuehaasdisplay roman — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id1qaDmot3/w/1500/h/500/idltIsZ3li.jpeg?c=1bxid64Mup7aczewSAYMX&t=1707526044688)

---

_Source: <https://brandfetch.com/swan.io>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._