# Lazada

- **Website:** <https://swbasicsofbk.com>
- **Primary alias:** `swbasicsofbk.com`
- **Founded:** 2011
- **Employees:** 2+
- **Company kind:** PRIVATELY HELD

## Description

S.W. Basics is a skincare brand that offers the most basic yet healing products in the market. Their clean beauty line is made from five ingredients or less, all of which are 100% natural. With a focus on simplicity, their products are sulfate-free, cruelty-free, and fragrance-free. The brand believes in surrounding ourselves with nature and preserving it, cultivating healing through knowledge, and making wellness accessible to everyone. S.W. Basics products are as clean as if you made them yourself, but they are here to do the work for you. Their skincare line allows each ingredient to shine, resulting in effective and gentle products suitable for all. Whether you have dry, oily, breakout-prone, or mature skin, S.W. Basics has a range of face cleansers, toners, moisturizers, masks, body moisturizers, hand sprays, soaps, and even baby skincare products. Discover the power of simplicity and enhance your skincare routine with S.W. Basics.

## Industries

- 🏭 Chemical Industry _(under Heavy Industry and Engineering)_
- 🏭 Heavy Industry and Engineering

## Links

- [twitter](https://twitter.com/LazadaID)
- [instagram](https://instagram.com/lazada_id)
- [linkedin](https://linkedin.com/company/lazada)
- [facebook](https://facebook.com/LazadaIndonesia)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idCq6YKAai/w/250/h/32/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1697276176157)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idCq6YKAai/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1779975203745)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mine Shaft | #333333 | dark |
| Dolly | #fffd8a | light |
| Tangerine | #de9903 | accent |

## Fonts

- ITC Cheltenham — asset _(custom)_
- Roboto — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idCq6YKAai/w/1500/h/500/id87jIDV3z.jpeg?c=1bxid64Mup7aczewSAYMX&t=1779975203901)

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_Source: <https://brandfetch.com/swbasicsofbk.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._