# – Swimbait Underground

- **Website:** <https://swimbait-underground.myshopify.com>
- **Primary alias:** `swimbait-underground.myshopify.com`

## Description

Swimbait Underground is a fishing-focused brand and online retailer specializing in premium swimbait gear, apparel, and accessories. Its stated core values are quality products and customer satisfaction, and its store brings together equipment for anglers alongside clothing and branded merchandise. The product range includes swimbaits and other baits, tackle, fishing tools, headwear, shirts, pants and shorts, outerwear, performance apparel, stickers, carpet decals, and fishing-gear wraps. Shoppers can also find items from Underground Supply Co., gift cards, and products created through exclusive collaborations.

Featured partnerships include collections with DRT, Rago Baits, and Swimbait 24/7, with examples such as the Swimbait Underground X DRT Shift Fishing Tool and the Swimbait Underground X Rago Baits D3R. The brand supports customers through online shopping, a dealer directory covering regions including the United States, Australia, Asia, and Europe, and a subscription for updates. Its website also offers fishing-related dispatches, a forum, an online tournament, and a rewards program, extending the experience beyond product sales.

## Industries

- 🛍 E-commerce and Shopping
- 🏈 Sports
- 🏈 Fishing _(under Sports)_
- 🎸 Hobbies and Leisure
- 🎸 Camping Scouting and Outdoors _(under Hobbies and Leisure)_

## Links

- [facebook](https://facebook.com/swimbaitunderground)
- [instagram](https://instagram.com/swimbaitunderground)
- [twitter](https://twitter.com/SwimbaitUndrgrd)
- [youtube](https://youtube.com/user/swimbaitunderground)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id_b9QQy_x/w/140/h/140/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793983300050)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id_b9QQy_x/w/1426/h/1426/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793983300616)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cardinal | #ab192d | accent |
| Black | #000000 | dark |
| Mercury | #e4e4e4 | light |

## Fonts

- Work Sans — asset _(google)_
- Work Sans — asset _(google)_
- Work Sans — asset _(google)_

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_Source: <https://brandfetch.com/swimbait-underground.myshopify.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._