# South West Optics

- **Website:** <https://swoptics.co.uk>
- **Primary alias:** `swoptics.co.uk`
- **Location:** Truro, England, United Kingdom

## Description

Steve Rogers is a reputable brand known for its commitment to providing high-quality optical equipment and camera gear. Established in Truro in 1996, Steve Rogers specializes in serving the birding market and outdoor enthusiasts. With a keen interest in birding himself, Steve Rogers understands the unique needs of birdwatchers and ensures that the shop's range of products caters to those requirements. As an official Main Dealer for renowned brands like Leica, Carl Zeiss, Swarovski, Nikon, and Opticron, Steve Rogers offers a wide selection of binoculars, telescopes, tripods, and low-vision aids (magnifiers). Additionally, the shop stocks Fujifilm, Sony, Nikon, and Panasonic digital cameras, providing expert advice for the growing trend of Digiscoping. Conveniently located in Truro city center, Steve Rogers' shop showcases most of their products, allowing customers to explore and make informed decisions. For those looking for a more hands-on experience, occasional stock demo days are held in the field, with parkland behind the shop available for further testing. Dedicated to providing excellent service, product knowledge, and competitive prices, Steve Rogers is the go-to brand for all your optical and camera equipment needs.

## Industries

- 🎸 Hobbies and Leisure
- 🛍 E-commerce and Shopping
- 🎸 Camping Scouting and Outdoors _(under Hobbies and Leisure)_
- 🎸 Photography _(under Hobbies and Leisure)_

## Links

- [facebook](https://facebook.com/southwestoptics)
- [instagram](https://instagram.com/swoptics)
- [linkedin](https://linkedin.com/company/optics-ltd)
- [twitter](https://twitter.com/swoptics)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idXmE18U_1/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1697964144584)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idXmE18U_1/w/480/h/239/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1697964144484)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Red | #fe0000 | accent |
| Black | #000000 | dark |
| Malta | #c0b5a6 | light |

## Fonts

- Nunito Sans — asset _(google)_
- Montserrat — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idXmE18U_1/w/1500/h/500/id2Ai1ZSmW.jpeg?c=1bxid64Mup7aczewSAYMX&t=1697964144970)

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_Source: <https://brandfetch.com/swoptics.co.uk>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._