Material is a leading global brand that specializes in strategy, insights, design, and technology solutions for businesses aiming to achieve true customer centricity in today's digital-first world. With over 40 years of experience, Material has developed science-based tools for customer understanding, allowing them to create transformative customer relationships for their clients. At Material, they believe in starting with the customer's perspective.

They emphasize the importance of truly seeing and knowing the customer, adapting to their ever-changing needs and preferences. By integrating customer understanding, design, and technology expertise, Material is able to deliver truly customer-centric experiences. Their services encompass a wide range of areas including strategy consulting, market and customer insights, data science and analytics, behavioral science, cultural foresight, experience and service design, innovation, product design, and more.

They also offer expertise in brand design, content creation, media and go-to-market strategies, loyalty and customer relationship management, as well as performance tracking and growth analytics. Material's approach is driven by the belief that staying close to the customer and their truths is vital to creating extraordinary experiences that resonate. Their team of industry experts, led by their seasoned leadership team, is dedicated to helping businesses build meaningful and lasting relationships with their customers.

With offices in Amsterdam, Atlanta, Austin, Chicago, Gurugram, San Francisco, Los Angeles, London, New York City, Philadelphia, and Seattle, Material serves clients globally, enabling them to thrive in a customer-led world