Tactical Magic is a renowned branding agency that specializes in utilizing strategy, words, and imagery to create enduring and favorable impressions. With international recognition for excellence in brand identity development and creative messaging, Tactical Magic offers planning, creative, and production services to varied consumer and business-to-business clients. At Tactical Magic, the focus is on distilling a core persuasive message through in-depth analysis of the brand, competition, and target audience.

Their unique collaborative business model ensures that diverse and well-coached teams work together, combining an inside perspective with a fresh outside perspective. Guided by values like integrity, transparency, creativity, and passion, Tactical Magic strives to make brands more memorable and engaging. Starting with a strong strategy, Tactical Magic works closely with clients to explore brand legacy, audience characteristics, and competitive factors.

Their comprehensive approach includes investigation, research, interviews, and ideation, resulting in a simplified plan that attracts various audiences while staying true to the brand and differentiating from competitors. The expertise of the Tactical Magic team extends to developing trademarks, logos, taglines, trade dress, and more. With a solid grasp of language, symbolism, typography, and legal considerations, they ensure brand elements are both visually appealing and legally compliant.

Messaging is where brands truly come alive, and Tactical Magic excels in integrating campaigns across all media platforms. With decades of experience, they create consistent and compelling images through a cumulative effect of advertisements, videos, landing pages, billboards, social posts, and brochures. The talented team at Tactical Magic is led by Trace Hallowell, a veteran of the advertising industry and an acclaimed creative branding expert.

Supported by other skilled professionals like Andi Crawford-Andrus, Director of Creative Services, and Brian Borgman, Design Director, Tactical Magic delivers exceptional results for clients such as McDonald's, Thomas & Betts, and Valvoline. Located at 1460 Madison Avenue in Memphis, Tennessee, Tactical Magic is dedicated to providing innovative and effective branding solutions that leave a lasting impact