# Taking the Escalator

- **Website:** <https://takingtheescalator.com>
- **Primary alias:** `takingtheescalator.com`

## Description

Taking the Escalator is a brand that offers substance use therapy tools and resources for individuals seeking alternatives to the traditional 12-step program. With a focus on harm reduction and motivational techniques, Taking the Escalator provides non-12-step-based recovery options that are evidence-based and effective. The brand understands the complexities of addiction and recovery and aims to support individuals on their journey towards sobriety and mental health. The method behind Taking the Escalator is explained in detail in their publications, which delve into key concepts such as insight and motivation. The brand also offers engagement skills and tools for counselors, addressing the challenges of working with different populations and co-occurring disorders. With a diverse range of articles and resources, Taking the Escalator is committed to providing comprehensive support for individuals and families affected by substance use issues.

## Industries

- ⛑ Health
- ⛑ Mental Health _(under Health)_
- 📊 Business and Consumer Services
- ⛑ Nutrition Diets and Fitness _(under Health)_
- ⛑ Health _(under Health)_

## Links

- [youtube](https://youtube.com/channel/UCgKgUmtosVpE_QyDS0YMNWQ)
- [twitter](https://twitter.com/takingescalator)
- [facebook](https://facebook.com/takingtheescalator)

## Logos & icons

- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idVaAwAJyp/w/400/h/400/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1778050873816)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idVaAwAJyp/w/180/h/180/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1778050873700)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Muddy Waters | #bd9170 | accent |
| Swamp | #001f1f | dark |
| Zircon | #f5f7ff | light |

## Fonts

- wfont_04822c_43a4e4f15a4f4f2bae68f628a3dd71de — asset _(custom)_
- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idVaAwAJyp/w/1500/h/500/id7WUyPBAK.jpeg?c=1bxid64Mup7aczewSAYMX&t=1778050873980)

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_Source: <https://brandfetch.com/takingtheescalator.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._