Target Partners is a leading venture capital firm that specializes in early-stage tech investments in Germany. With over 20 years of experience, they have a proven track record of supporting and backing successful enterprise software companies in times of crisis. They believe that starting a tech company during a crisis can be a strategic move, and they have gathered insights from angel investors and founders to support this perspective.

During the initial 18-24 months, Target Partners emphasizes the importance of focusing on developing your product and testing it with a small team. They believe that starting small and thriving in a crisis can lead to significant opportunities for growth and success. Additionally, the scarcity of capital during a crisis can be advantageous, as it encourages lean and cash-efficient business practices.

Target Partners also highlights that incumbent competitors may be distracted during a crisis, allowing new companies to catch up and even surpass them in terms of product development and market presence. Customers, too, tend to become more creative and open to exploring cost-saving innovations during challenging times. Furthermore, a downturn in the economy can result in a larger pool of talented individuals seeking job opportunities, allowing companies to acquire top-quality talent with lower compensation expectations.

This, coupled with the availability of more affordable business deals, including rent and marketing, makes starting a company during a crisis even more advantageous. The team at Target Partners understands the value of strategic timing and believes that launching a product just as the crisis starts to recede can position companies for success. They also highlight the positive aspect of venture capital firms raising funds prior to the crisis, providing a pool of available resources for start-ups during the recovery period.

In conclusion, while starting a tech company during a crisis may seem daunting, Target Partners sees it as an opportunity for long-term success. They invite entrepreneurs to attend their virtual event on May 14th, where they will delve deeper into this topic alongside business angels and founders from their community