Tart London is a renowned brand founded by culinary duo Lucy Carr-Ellison and Jemima Jones. With a passion for cooking, the pair first met in New York in 2010 while working in the fashion industry. Upon returning to London in 2012, they noticed a gap in the market for nourishing food on fashion shoots and established Tart London, a successful catering company.

They quickly became sought-after caterers, serving prestigious clients such as Versace, Stella McCartney, Chanel, and Vogue Magazine. In 2019, their dream of opening a restaurant became a reality with the launch of Wild by Tart, located in Belgravia, London. This neighborhood restaurant has received high praise, with The Times critic praising their smart and clued-up staff, as well as the kitchen's use of seriously good, fresh, seasonal, and local produce.

Inspired by their travels and local farms, Lucy and Jemima create colorful, fresh, and wholesome meals to share and enjoy. Their approach to cooking and eating is captured in their debut cookbook, A Love of Eating, published in 2018. Overall, Tart London offers exceptional catering services, runs a successful restaurant, and shares their culinary expertise through their cookbook, providing a delightful and nourishing experience for food enthusiasts