Taylor's asset
Taylor

@taylorcorp.com

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Taylor is a leading manufacturer of musical instruments based in the United States. The company was founded in 1974 by Bob Taylor and Kurt Listug. It started as a small guitar-making shop in Lemon Grove, California, but quickly gained a reputation for producing high-quality instruments.


Taylor's headquarters are now located in El Cajon, California. The facility spans over 145,000 square feet and houses a state-of-the-art manufacturing plant and a custom guitar shop. The company's commitment to innovation and technology is evident in its LEED-certified facility, which prioritizes sustainability and eco-friendly practices.


The main products offered by Taylor are acoustic and electric guitars. They are known for their exquisite craftsmanship and superior sound quality. In addition to guitars, Taylor also manufactures guitar accessories, including strings, cases, and pickups.


Taylor has a strong global presence, with distribution in more than 60 countries worldwide. The company operates through a network of authorized dealers and distributors. Notably, Taylor has several noteworthy subsidiaries and joint ventures.


In 1995, Taylor formed a partnership with Ebony Project, a West African manufacturer, to establish a sustainable supply of ebony wood. They also have a subsidiary called Taylor Guitars Europe, which caters to the European market. In terms of market position, Taylor has established itself as a leading brand in the guitar industry.


The company has consistently achieved strong global sales, with a significant market share. Its commitment to innovation and quality has allowed it to maintain a competitive advantage over its rivals. Over the years, Taylor has experienced significant growth and achieved numerous milestones.


In 2000, the company introduced its 800 Series line of guitars, which gained widespread acclaim. In 2015, Taylor unveiled the groundbreaking V-Class bracing system, which revolutionized the acoustic guitar market. These innovations have solidified Taylor's reputation as a leader in the industry.


Currently, Taylor continues to thrive as one of the most respected and popular guitar brands in the world. Its commitment to quality, innovation, and sustainability ensures that it remains at the forefront of the industry. With a dedicated customer base and a focus on continuous improvement, Taylor is well-positioned for continued success in the future

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