# Te Araroa

- **Website:** <https://teararoa.org.nz>
- **Primary alias:** `teararoa.org.nz`
- **Founded:** 2011
- **Employees:** 2+
- **Location:** Auckland, Auckland, New Zealand
- **Company kind:** NON PROFIT

## Description

Te Araroa is the ultimate adventure brand in New Zealand, offering a walk of a lifetime through breathtaking landscapes. This incredible 3000km route spans from Cape Reinga in the north to Bluff in the south and showcases the diverse beauty of New Zealand, from stunning beaches to majestic volcanoes and lush forests. Whether you choose to walk the entire trail or explore sections at a time, Te Araroa invites you to experience the wonders of New Zealand at your own pace. Along the way, you'll encounter highlights and trail stories that will deepen your connection to the country's rich culture and natural wonders. To ensure a safe and enjoyable journey, Te Araroa provides resources such as trail registration, COVID-19 alerts, and the Te Araroa App for maps and notes download. They also prioritize safety and biosecurity, allowing you to fully immerse yourself in the trail. By supporting Te Araroa through donations or purchasing official gear from their shop, you contribute to the preservation and maintenance of this incredible trail. Join the thousands of adventurers who have walked Te Araroa, and embark on an unforgettable journey through New Zealand's most captivating landscapes.

## Industries

- 🎗 Philanthropy _(under Community and Society)_
- 🎗 Community and Society

## Links

- [facebook](https://facebook.com/TeAraroaNewZealandsTrail)
- [instagram](https://instagram.com/teararoanztrail)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idAI9ee_X1/w/1181/h/1181/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1781855265584)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idAI9ee_X1/w/937/h/937/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781855265724)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mule Fawn | #965a33 | accent |
| Black | #000000 | dark |
| White | #ffffff | light |

## Fonts

- Museo It 900 — asset _(custom)_
- Open Sans — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idAI9ee_X1/w/850/h/315/idNeum0PsI.jpeg?c=1bxid64Mup7aczewSAYMX&t=1651167523083)

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_Source: <https://brandfetch.com/teararoa.org.nz>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._