TechStyle Fashion Group is an American company specializing in e-commerce and fashion. It is headquartered in El Segundo, California. The company was founded in 2010 by Adam Goldenberg and Don Ressler, with the goal of bringing a personalized and innovative approach to the fashion industry.

TechStyle's main products are fashion apparel and accessories for women and men. The company operates through an entirely digital platform, offering a subscription-based model for its brands. TechStyle's flagship brand, JustFab, offers a personalized shopping experience, with members receiving monthly selections based on their style preferences.

Other brands under the TechStyle umbrella include ShoeDazzle, FabKids, and Fabletics. TechStyle has a global presence, with operations in more than 30 countries worldwide. The company has expanded its footprint through strategic partnerships and acquisitions.

In 2017, TechStyle formed a joint venture with RLH Equity Partners to expand its brands in Southeast Asia. Additionally, TechStyle has collaborated with celebrities such as Kate Hudson and Demi Lovato to create exclusive collections for their brands. In terms of market position, TechStyle has established itself as a leader in the fashion e-commerce industry.

The company has experienced rapid growth since its inception, with millions of active members. In recent years, TechStyle has faced increasing competition from other fashion subscription services and online retailers. However, its commitment to personalized shopping experiences and innovative marketing strategies have allowed the company to maintain a strong position in the market.

One major event in TechStyle's history was the launch of Fabletics, a premium activewear brand, in 2013. The brand quickly gained popularity, becoming a major player in the athletic apparel market. Another significant milestone for TechStyle was the expansion of its global presence, entering new markets like Europe and Asia.

As of the latest available information, TechStyle continues to be a successful player in the fashion industry. The company regularly introduces new collections and collaborations, keeping its brands fresh and appealing to consumers. With ongoing investments in technology and international expansion, TechStyle is well-positioned to continue its growth in the global fashion market