MTS is a leading brand that provides a wide range of telecommunications products and services in Serbia. With a mission to continuously improve customer satisfaction through experience and new knowledge, MTS offers seamless connectivity and a superior digital experience to its customers anytime, anywhere. As a trusted global partner in the digital world, MTS aims to be the first choice for customers in the markets it serves.

The brand's key values include prioritizing customer satisfaction, recognizing employees as its greatest capital, acting professionally and responsibly, embracing constant change, and being result-oriented. MTS maintains a strong corporate governance structure, with a Supervisory Board and an Executive Board overseeing its operations. Under the leadership of CEO Vladimir Lučić, MTS has achieved remarkable growth and transformation.

Lučić, an experienced industry professional, has played a key role in establishing MTS as the largest communication operator in Serbia, expanding its services across the region. He has led strategic partnerships, content production initiatives, and the development of future-oriented infrastructure, ensuring the company remains at the cutting edge of technology. Together with its dedicated team of professionals, MTS is committed to building a sustainable business and being an active partner in the community.

With a focus on customer satisfaction and innovation, MTS is shaping the digital landscape in Serbia and beyond