# Terrible One

- **Website:** <https://terribleone.com>
- **Primary alias:** `terribleone.com`

## Description

Terrible One is a BMX brand based in Austin, Texas, with a focus on frames, parts, and goods for riders. Its website features product news, riding videos, and updates from the BMX community, reflecting a close connection to the people who shape and support the sport. The brand’s frame lineup includes the Barcode, a model offered in a 21-inch size, and the forthcoming Meraki frame, for which Terrible One shares images and specifications. The site also promotes T1-branded products through its store, though the available information does not detail the full range of merchandise or services.

Terrible One’s stories highlight riders, filmmakers, and longtime friends, including Matt Cordova, and share videos that celebrate individual riding styles and creative work. The brand also uses its platform to support the BMX community: founder Joe Rich auctioned a personally valued Barcode frame to raise money for Australian BMX figure Rhysty Williams after a serious racing crash.

## Industries

- 🏈 Sports
- 🏈 Extreme Sports _(under Sports)_
- 🏈 Cycling and Biking _(under Sports)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idqJ-FmmSU/w/180/h/180/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792869592293)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cabaret | #d74165 | accent |
| Cod Gray | #090909 | dark |
| Akaroa | #d9c8ae | light |

## Fonts

- Helvetica — asset _(custom)_
- Helvetica — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idqJ-FmmSU/w/1500/h/500/idruFDIRmp.jpeg?c=1bxid64Mup7aczewSAYMX&t=1725856538545)

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_Source: <https://brandfetch.com/terribleone.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._