# Urban Rider

- **Website:** <https://the-cafe-racer.com>
- **Primary alias:** `the-cafe-racer.com`
- **Location:** Hove, England, United Kingdom

## Description

Urban Rider is a premier brand that offers a wide range of top-quality riding gear and accessories. With a team of knowledgeable and passionate riders, Urban Rider provides expert advice and five-star customer service. Established in 2007, the brand operates from its hub in Battersea, featuring a warehouse, video studio, and offices. Urban Rider is proud to offer over 75 leading international brands, constantly adding new products to its collection. The website provides worldwide shipping to over 100 countries, ensuring riders from all corners of the globe can access their desired gear. Customers also benefit from the 51 Club loyalty program, as well as more than 20,000 product reviews. For those in London, Urban Rider has two physical locations, including a flagship store on the New King's Road in Fulham and a concession at the Bike Shed in Shoreditch. With a commitment to excellence in customer service and a passion for riding, Urban Rider is the ultimate destination for riders seeking the finest gear and styles.

## Industries

- 🛍 E-commerce and Shopping
- 🏎 Vehicles
- 🏎 Motorcycles _(under Vehicles)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idIGXSEFsq/w/180/h/180/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1677357621907)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| San Marino | #3d6ab1 | accent |
| Mine Shaft | #313131 | dark |
| White | #ffffff | light |

## Fonts

- system-ui — asset _(system)_
- Varela — asset _(google)_
- ProximaNova — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idIGXSEFsq/w/720/h/468/idxPFArBp0.jpeg?c=1bxid64Mup7aczewSAYMX&t=1650084282384)

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_Source: <https://brandfetch.com/the-cafe-racer.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._