# The Playbook

- **Website:** <https://the-playbook.de>
- **Primary alias:** `the-playbook.de`

## Description

The Playbook is a free, editorially curated wiki covering the B2B software market in the DACH region and Benelux. It maps 1,690 software companies, 214 investors, 753 products and 709 people, documenting ownership, investment and competitive relationships across the sector. The resource is designed to help readers understand who owns which businesses, how companies compete and where software firms have been acquired or sold. Its audience includes professionals such as private equity investors and corporate development teams seeking market overviews and company, investor and category information.

The Playbook also publishes weekly B2B software deal news and offers market insights, comparisons and a glossary. Its tools include a GEO overview and scanner for assessing visibility in AI-generated answers, an ERP selection adviser and an agent adviser. Wiki content, deal news and several tools are available free; paid subscriptions are offered for ongoing monitoring services. Jochen Maurer, an experienced DACH B2B software operator and CTO/CPTO of enventa Group, curates the project with AI support.

## Industries

- 🗺 Reference Materials
- 🗺 Dictionaries and Encyclopedias _(under Reference Materials)_
- 📰 News and Media

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idz1O3WH7O/w/180/h/180/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790633386572)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Persian Blue | #1e40af | accent |
| Rangoon Green | #16140f | dark |
| Ecru White | #f7f4ec | light |

## Fonts

- var(--font-sans) — asset _(custom)_
- var(--font-sans) — asset _(custom)_

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_Source: <https://brandfetch.com/the-playbook.de>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._