# The Saleroom

- **Website:** <https://the-saleroom.com>
- **Primary alias:** `the-saleroom.com`
- **Founded:** 2006
- **Employees:** 51+
- **Location:** London, England, United Kingdom

## Description

The Saleroom, powered by Auction Technology Group (ATG), is a leading brand in the online curated auction industry. With ATG's marketplace technology, The Saleroom offers a wide range of products and services for art & antiques, industrial machinery, construction & farm equipment, and consumer retail returns. ATG enables bidders from 171 countries to access a world of secondary goods that have been carefully curated by approximately 3,800 trusted auctioneer experts. By simplifying and integrating various aspects of the online auction process, ATG enables auctioneers to establish genuine online businesses in a cost-efficient manner. The Saleroom specifically focuses on the art, antiques, and collectables market, providing a trusted platform for buyers to engage in auction bidding. With its seamless connectivity between bidders and auctioneers, The Saleroom offers a vibrant marketplace for those looking to explore and acquire unique and valuable items.

## Industries

- 🖥 Computers Electronics and Technology _(under Computers Electronics and Technology)_
- 🖥 Computers Electronics and Technology

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id3mzBM9X9/w/57/h/57/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1771457935144)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Prussian Blue | #001c5a | dark |
| Manhattan | #f7ca84 | light |
| Di Serria | #d6964a | accent |

## Fonts

- Roboto — asset _(google)_
- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id3mzBM9X9/w/1500/h/500/id0FIRDv9i.jpeg?c=1bxid64Mup7aczewSAYMX&t=1771457935397)

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_Source: <https://brandfetch.com/the-saleroom.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._