# American Customer Satisfaction Index

- **Website:** <https://theacsi.org>
- **Primary alias:** `theacsi.org`
- **Founded:** 1994
- **Employees:** 11+
- **Location:** Ann Arbor, Michigan, United States
- **Company kind:** PRIVATELY HELD

## Description

The American Customer Satisfaction Index (ACSI) is the leading national cross-industry measure of customer satisfaction in the U.S. With a methodology developed at the University of Michigan, ACSI tracks customer satisfaction with over 400 of the largest corporations in the country. As the most cited expert in the world on customer satisfaction and Customer Experience Management, ACSI Founder and Chairman Claes Fornell has established the ACSI as a trusted source of insights. ACSI offers a range of products and services to help organizations improve their customer experience. ACSI Benchmarks provides valuable insights and allows clients to compare their results with industry peers and competitors. ACSI Analytics is a powerful tool that utilizes predictive capabilities to uncover the drivers and outcomes of customer satisfaction. Through its unique benchmarking capabilities and stable multivariable modeling system, ACSI empowers businesses across diverse industries to enhance their customer satisfaction and drive positive financial outcomes.

## Industries

- 📊 Marketing and Advertising _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [twitter](https://twitter.com/theACSI)
- [facebook](https://facebook.com/theACSI)
- [linkedin](https://linkedin.com/company/theacsi)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idpvYRGGrm/w/820/h/154/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1779005604468)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idpvYRGGrm/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1782076448789)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cerulean | #00aeef | accent |
| Regal Blue | #033572 | dark |
| Gorse | #fef84c | light |

## Fonts

- Open Sans — asset _(google)_
- Merriweather — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idpvYRGGrm/w/1536/h/768/idzudhVdnR.jpeg?c=1bxid64Mup7aczewSAYMX&t=1782076449154)

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_Source: <https://brandfetch.com/theacsi.org>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._