# The Ageing Agenda

- **Website:** <https://theageingagenda.com.au>
- **Primary alias:** `theageingagenda.com.au`

## Description

The Ageing Agenda is a news and information publication focused on Australia’s ageing and aged care sectors. It covers developments across residential care, home care, retirement living and policy, alongside the people, organisations and decisions shaping care for older Australians. Its reporting and features address industry movements, provider operations, leadership, workforce issues, clinical practice, dementia, allied health, technology, finance and governance, as well as social wellbeing, positive ageing and end-of-life care.

The publication offers news articles, analysis, commentary, interviews, sponsored content, videos and resources for readers seeking to understand sector changes and practical challenges. Coverage includes aged care reform, service access, funding, workforce conditions, lived experience, care quality and support for informal carers. The Ageing Agenda also promotes conferences, training sessions and other events relevant to aged care professionals and stakeholders. Its content is organised by topic, making it useful to providers, executives, policymakers, workers and others interested in ageing and care.

## Industries

- 📰 News and Media
- 📊 Business and Consumer Services
- 📊 Publishing and Printing _(under Business and Consumer Services)_

## Links

- [facebook](https://facebook.com/australianageingagenda)
- [linkedin](https://linkedin.com/company/australian-ageing-agenda)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id9E8-l9-f/w/869/h/128/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793733025528)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id9E8-l9-f/w/200/h/200/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793733026015)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Violet | #0b0b45 | accent |
| Loulou | #3f0f3f | dark |
| Blizzard Blue | #a6e1ec | light |

## Fonts

- Playfair Display Bold — asset _(custom)_
- Open Sans Bold — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id9E8-l9-f/w/400/h/267/idIsRjSZy6.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793733025649)

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_Source: <https://brandfetch.com/theageingagenda.com.au>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._