# The Aqua Factor

- **Website:** <https://theaquafactor.co.uk>
- **Primary alias:** `theaquafactor.co.uk`

## Description

The Aqua Factor is a UK online specialist retailer focused on Siamese Fighting Fish, also known as Bettas. The business offers a carefully selected range of male and female fish, including varieties such as Halfmoon and HMPK, with distinctive colours and patterns. Customers can view individual photographs and videos before buying, so they can choose the specific fish they will receive rather than selecting from a general listing. Fish are delivered across the UK.

The Aqua Factor highlights fish welfare and attentive care as central to its service. Bettas receive quarantine care and health monitoring before being offered for sale, and customers can access advice, guidance and aftercare to help their fish settle into a new home. The website also provides care and feeding information, alongside aquarium products and live foods. Its online store features regular and discounted fish, with additional services and information including postage details, customer reviews, a customer order form and loyalty rewards.

## Industries

- 🐶 Pets and Animals
- 🐶 Fish and Aquaria _(under Pets and Animals)_

## Links

- [facebook](https://facebook.com/theaquafactor)
- [instagram](https://instagram.com/theaquafactor)
- [youtube](https://youtube.com/user/Wix)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idrTIRdE6O/w/180/h/180/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793148379419)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idrTIRdE6O/w/100/h/100/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793148379607)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Picton Blue | #34e2ed | accent |
| Blue Lagoon | #00828a | dark |
| Aquamarine | #77f7ff | light |

## Fonts

- var(--gallery_quantityAndOptionsTextFont-family) — asset _(custom)_
- Arial — asset _(custom)_

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_Source: <https://brandfetch.com/theaquafactor.co.uk>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._