BIMA is an influential brand in the UK's digital and tech industry. Every year, they celebrate the top 100 most influential people in the field through their BIMA 100 program. These individuals are the leaders, pioneers, entrepreneurs, and changemakers who shape the industry. The BIMA 100 program recognizes these individuals across nine different categories. These categories include CEOs & Leaders, Champions for Change: People, Champions for Change: Planet, Client Services & Project Management, Creatives & Designers, Bravest Clients, Rising Stars, Strategists & Consultants, and Tech Pioneers. BIMA aims to honor individuals who demonstrate outstanding leadership, champion diversity and inclusivity, focus on sustainability, deliver innovative client services, create boundary-pushing designs and campaigns, support brave clients, nurture rising stars, apply digital insights and technological innovation, and produce new technological solutions. Through their recognition program, BIMA shines a spotlight on the remarkable contributions of these individuals and celebrates their impact on the digital and tech industry.