# The Asset

- **Website:** <https://theasset.com>
- **Primary alias:** `theasset.com`
- **Founded:** 1999
- **Employees:** 11+
- **Location:** Quarry Bay, Eastern, Hong Kong S.A.R.
- **Company kind:** PRIVATELY HELD

## Description

The Asset is a renowned brand that offers authoritative and unbiased coverage of the financial markets, along with independent financial research on Asian issues, trends, and developments. With a focus on engaging decision-makers across the globe, Asset Publishing and Research Ltd utilizes an integrated multi-media approach to connect financial decision-makers with curated content through new media, print, events, and big data. Since its establishment in 1999, The Asset has consistently delivered unparalleled C-level insight and analysis by bringing together multiple sources to generate new and distinctive ideas. The brand's expertise lies in unlocking shared values on various topics, including ESG, treasury, asset and wealth management, finance, and investing. This expertise is disseminated through various interfaces, such as TheAsset.com, The Asset magazine, The Asset Awards, The Asset Events, and Asset Benchmark Research. Through these access channels, Asset Publishing and Research Ltd facilitates online and face-to-face interaction within the financial ecosystem, providing invaluable networking opportunities for professionals in the field. Additionally, the brand offers career opportunities for motivated individuals who seek to make a difference by creating compelling content that shares best practices and inspires action. With a team comprising talented writers, video producers, copy editors, researchers, digital designers, data scientists, and content solutions executives, The Asset ensures the delivery of high-quality financial insight and analysis. Experience the expertise and knowledge of one of Asia's most experienced teams of financial journalists, analysts, researchers, and contributors through The Asset's exceptional multimedia platforms, including The Asset digital platform, print magazine, daily digital e-Briefings, premium digital content, and exclusive events. The brand's commitment to providing valued insight, commentary, research, and networking opportunities makes The Asset an indispensable resource for financial professionals.

## Industries

- 🖥 Computers Electronics and Technology

## Links

- [twitter](https://twitter.com/TheAssetMag)
- [facebook](https://facebook.com/TheAssetHK)
- [linkedin](https://linkedin.com/company/the-asset)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idH9e3Vu-Q/w/820/h/312/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1781778967991)
- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idH9e3Vu-Q/w/200/h/200/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1781778968093)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Congress Blue | #004b88 | accent |
| Congress Blue | #014a89 | dark |
| Picton Blue | #38a1f3 | light |

## Fonts

- Roboto — asset _(google)_
- Roboto Condensed — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idH9e3Vu-Q/w/1500/h/500/ids6y6e9ZR.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781778968335)

---

_Source: <https://brandfetch.com/theasset.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._