The Asset Mindset is a brand founded by Daniel Fielding, a former Special Forces soldier, motivational speaker, life coach, and author of the book The Asset Mindset. This philosophy was developed through Fielding's personal experiences and aims to create success in life. Fielding discovered that he had unknowingly cultivated a certain mindset that led to great achievements, including winning multiple martial arts tournaments in his teens and becoming an elite Special Forces Green Beret.

Even after leaving the military, Fielding continued to apply The Asset Mindset and found himself in extraordinary situations, working with and befriending celebrities. Now, Fielding shares The Asset Mindset with others to help them achieve success in their own lives. By positively shaping our mindsets, we can overcome challenges and achieve our dreams.

Whether through motivational speaking or personal life coaching, The Asset Mindset offers powerful tools and guidance for personal growth and success