# Mimi McFadden

- **Website:** <https://theatlasheart.com>
- **Primary alias:** `theatlasheart.com`

## Description

Mimi McFadden is the founder of The Atlas Heart, a popular California travel website dedicated to showcasing the state's diverse beauty and adventure. With over 28 years of experience exploring California's landscapes, from the magnificent redwoods of Muir Woods to the stunning beaches of Southern California, Mimi aims to inspire both locals and visitors to discover hidden gems and well-known attractions alike. The Atlas Heart offers a wealth of resources, including travel itineraries, outdoor activity guides like camping, hiking, and kayaking, as well as essential gear recommendations rigorously reviewed by local experts. Mimi's passion for the outdoors began in her hometown of Santa Cruz and has flourished throughout her life, reinforced by her dedication to providing authentic, local insights. The Atlas Heart prides itself on up-to-date, engaging content created by seasoned California natives, ensuring travelers have trusted information to explore the Golden State to its fullest. Whether you're planning a road trip or seeking adventure, The Atlas Heart is your ultimate guide to California's vast offerings.

## Industries

- ✈️ Travel and Tourism
- ✈️ Transportation and Excursions _(under Travel and Tourism)_
- 📊 Business and Consumer Services
- 🖥 Computers Electronics and Technology
- 🖥 Computers Electronics and Technology _(under Computers Electronics and Technology)_

## Links

- [youtube](https://youtube.com/channel/UCiE0ZER_e7J82_TXtFGzTHQ)
- [twitter](https://twitter.com/theatlasheart)
- [pinterest](https://pinterest.com/@theatlasheart)
- [instagram](https://instagram.com/reel)
- [facebook](https://facebook.com/theatlasheart)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idLa9ZiNkd/w/350/h/96/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1764516029435)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idLa9ZiNkd/w/344/h/344/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1774077735177)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Jelly Bean | #21759b | accent |
| Gulf Blue | #021968 | dark |
| Silver | #bfbfbf | light |

## Fonts

- Lato — asset _(google)_
- -apple-system — asset _(system)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idLa9ZiNkd/w/1500/h/500/idg5hXh6UM.jpeg?c=1bxid64Mup7aczewSAYMX&t=1774077735321)

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_Source: <https://brandfetch.com/theatlasheart.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._