# Lazada

- **Website:** <https://thebackyardsite.com>
- **Primary alias:** `thebackyardsite.com`

## Description

Lazada Group, founded in 2012, is Southeast Asia's premier eCommerce platform, operating in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Underpinned by Alibaba Group's advanced technology, Lazada is committed to revolutionizing retail by connecting diverse customers to an extensive range of products and services. 

Lazada boasts the largest selection of brands and sellers, providing a seamless shopping experience through its LazMall and Marketplace. LazMall connects shoppers with over 32,000 trusted global and local brands, ensuring 100% product authenticity, fast delivery, and easy return policies. Meanwhile, the Lazada Marketplace enables retailers to reach millions of consumers with comprehensive support and marketing analytics.

With a strong emphasis on logistics, technology, and secure payment solutions, Lazada continuously enhances the shopping experience, leveraging data and innovative solutions. Their cross-border services further facilitate access to international products, making Lazada a key player in the region's eCommerce landscape. By 2030, Lazada aims to fortify its presence, serving 300 million customers across Southeast Asia.

## Industries

- 🛍 E-commerce and Shopping
- 🛍 Marketplace _(under E-commerce and Shopping)_

## Links

- [twitter](https://twitter.com/LazadaID)
- [instagram](https://instagram.com/lazada_id)
- [linkedin](https://linkedin.com/company/lazada)
- [facebook](https://facebook.com/LazadaIndonesia)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id0iwMkcqn/w/1280/h/270/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1732692123561)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id0iwMkcqn/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1732692123667)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Bright Sun | #ffd833 | accent |
| Alizarin Crimson | #e61c1c | dark |
| Neon Carrot | #ffa033 | light |

## Fonts

- Roboto — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id0iwMkcqn/w/1500/h/500/idl5jKGdKE.jpeg?c=1bxid64Mup7aczewSAYMX&t=1732692123363)

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_Source: <https://brandfetch.com/thebackyardsite.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._