The Bay is a youth-oriented brand located in Lincoln, Nebraska that serves as a safe haven for misfits. It is a 501(c)(3) nonprofit organization and was established in 2010 by Mike Smith. In 2017, it merged with Hear Nebraska and became a program of Rabble Mill.

The Bay's main objective is to assist young people in realizing their dreams and providing them with a supportive environment. The brand operates until 10 p. m.

They have a 20,000-square-foot warehouse in Lincoln's Clinton neighborhood, which features a state-of-the-art indoor skatepark exclusively for young people, a digital art and media lab, a performance venue, and a high school focus program called Bay High, in partnership with Lincoln Public Schools. The Bay's programs are designed to engage and empower marginalized youth, particularly those affected by socioeconomic factors. Through their various initiatives, including after-school clubs, skate schools, summer camps, and more, they aim to provide belonging, purpose, and upward mobility for Nebraska K-12 youth.

The Bay also offers open skate sessions for the Lincoln community. In 2022, The Bay served 995 K-12 students through after-school clubs, gifted 200 brand new skateboards and helmets, hosted 1,095 hours of Open Skate sessions, and conducted 165 Skate School sessions. They also had 55 summer camp sessions serving 117 youth and had 4,000 check-ins to their safe space in Lincoln.

The dedicated team at The Bay works relentlessly to make a positive impact on the lives of the young individuals they serve. Their core values include raising the tide, making it fun, dreaming differently, celebrating others, honoring relationships, focusing on solutions, and prioritizing people over policy. To continue their valuable work, The Bay encourages donations and offers various ways to stay connected through their newsletter, as well as through social media platforms like Facebook, Twitter, and Instagram.

With the goal of helping Nebraska K-12 youth achieve a sense of belonging, purpose, and upward mobility in their community, The Bay is dedicated to creating significant moments of impact and making a difference in the lives of young people