THEBEAM is a renowned brand that was founded in 2015 in France with a singular goal - to minimize cycling accidents. At the core of everything they do is the aim to design, develop, and deliver new ideas and solutions that improve rider safety through intelligent minimalist improvements. What sets THEBEAM apart is their strong commitment to collaboration, working closely with the best manufacturers and designers in South Korea and France to develop their cutting-edge concepts, technologies, and materials.

By continuously gathering feedback from cyclists worldwide, THEBEAM is able to inspire a process of continuous product development and improvement. Their diverse and passionate team, consisting of experts in various fields, including industry, fashion, graphic design, and engineering, ensures that every product they create is of the highest quality. Achieving the perfect balance between safety and style, THEBEAM has expanded its operations to 10 countries and has received prestigious international awards for safety, design, innovation, and business, including the esteemed Red Dot Award.

With their innovative products, THEBEAM is revolutionizing the cycling industry, making it safer and more enjoyable for riders everywhere