# The Better Fit

- **Website:** <https://thebetterfit.com>
- **Primary alias:** `thebetterfit.com`

## Description

The Better Fit is a style journal offering practical outfit ideas and guidance for women, men, and families. Founded and edited by Allena Rissa, the publication draws on her experience dressing her family for weddings, work, holidays, and everyday occasions. Its daily style guides help readers put together looks that suit the season, setting, and forecast, with advice designed for the person who often plans what the whole household wears.

The journal organizes its coverage into Her Style, His Style, Together, Occasions, and Foundation. Seasonal edits feature curated outfit inspiration, from fall basics and layered looks to menswear chosen with both partners in mind. Other departments explore fit, bras and lingerie, wedding and holiday attire, travel outfits, coordinated family photos, costumes, and Christmas card styling. The Better Fit also shares the editor’s perspective and editorial standards, along with articles across its style departments. Since 2018, it has focused on making dressing for real life more considered and manageable, helping readers find useful ideas for themselves, their partners, and their families.

## Industries

- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_

## Links

- [facebook](https://facebook.com/thebetterfit)
- [twitter](https://twitter.com/the_better_fit)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id5xHdNxi6/w/180/h/180/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1780698988813)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id5xHdNxi6/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792426681136)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Raw Sienna | #c98346 | accent |
| Kenyan Copper | #712805 | dark |
| Spring Wood | #faf8f4 | light |

## Fonts

- Newsreader — asset _(google)_
- -apple-system — asset _(system)_
- Fraunces — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id5xHdNxi6/w/1500/h/500/idHwoTTF52.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792426681312)

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_Source: <https://brandfetch.com/thebetterfit.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._